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Guide of the Year is LIVE!

Bringing the passion that makes organized adventures the unforgettable vacation they should be is not always easy, and definitely not highlighted enough! The guides help create the thrill that make those adventures count. Therein lies the key to our guests amazement and the difference from an old-fashioned tour to the adventures we're all about today!

Isn't it about time the guides got the flowers their hard work deserves? This award is not just a recognition of individual excellence; it's a celebration of the passion and innovation that guides bring to every journey.

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Game on!

We are LIVE and thrilled to have you participate! The winner will be announced at the end of the year, so start collecting reviews now and bring your A-(for Adventure)game throughout the season!

Already registered guides on TourRadar
If you are already registered as a guide on TourRadar, all you have to do is to send the review link to your groups and start collecting reviews. You will find the link in your profile and your customers must rate you specifically in the 'guide rating' part of the review for it to count.

Not registered yet?
No problemo! Join in a few simple steps to register as a guide and start sharing your review link.

Are you an operator? Inspire your guides to join!
They have to be registered with us as a guide for your organization to participate and then it's all about sharing that magic difference the guides can make for your customers, and your company.
 
Log In Register Now!

Journey to Victory: Explore Our Prize Trove!

1st Guide of the Year Grand Prize: $5,000 USD
2nd Prize: $1,250 USD
3rd Prize: $750 USD


These prestigious awards go to the guides who accumulate the highest points from traveler reviews and uploads. 

Social Media Star Prize Winner: $1,000 USD
Congratulations to Sheena from One Life Adventures for taking home this prize! Her creative and inspiring posts about organized adventures captured the hearts of the community.

Spot Prizes: $2,000 USD in Travel Tech and Merchandise
Throughout the competition, spot prizes will be awarded to guides who actively participate. Prizes include travel tech such as action cameras and travel-suited merchandise, totaling $2,000 USD in value. Stay tuned; we have a giveaway each month.

These prizes aim to recognize and reward excellence, ensuring that every participant feels appreciated for their contributions. 
 

Are you TourRadar's Guide of the Year, 2024?

With over 50,000 adventures from 2,500 operators, we know a thing or two about organized adventures. And, as we know all about the role guides play, we want to find the best of the best and make sure we let you feel the love.

As a guide, here's why you should be a part of this:

Recognition: Gain the prestige of being recognized as the Guide of the Year, elevating your status in the organized adventures community.
 
Community: Become part of a vibrant community of guides who share your passion and commitment to delivering exceptional experiences.
 
Networking: Get the chance to connect with industry leaders, sponsors, and influencers, which can open doors to new career opportunities and collaborations.

By joining us, you are not just applying for an award; you are becoming a valued member of the organized adventures community. Together, let's continue to push the boundaries of what's possible and create lasting memories for every adventurer.

Program Partners: It Takes A Village

TourRadar's Guide of the Year award is proudly brought to you in partnership with Trip School and The Global Guide Alliance. Their involvement in the Guide of the Year award signifies a commitment to excellence and a desire to celebrate those who set new benchmarks in the industry. 

Trip School

Trip School stands at the forefront of adventure education, offering a blend of cutting-edge training programs, workshops, and experiential learning opportunities. Their commitment to fostering a new generation of skilled, knowledgeable, and passionate guides is unparalleled. 

The Global Guide Alliance

The Global Guide Alliance is a network of seasoned guides, adventure experts, and industry professionals dedicated to uplifting the standards of organized adventures worldwide. 
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7385 reviews on

Everything you need to know

  • How can I participate in the Guide of the Year program?

    To participate, you simply have to be registered as a guide on TourRadar and officially work with one of our tour operators. Your customer reviews are the key to your participation so make sure to put your best foot forward with your groups and ask them to review your organized adventure.
  • What criteria are used to select the Guide of the Year?

    The Guide of the Year is selected based on various factors, including the quality and quantity of reviews received, engagement with travelers, and overall impact on the organized adventures community.
  • What are the benefits of receiving the Guide of the Year Award?

    As the Guide of the Year, you’ll receive recognition for your excellence in guiding, along with the grand cash prize from our $10,000 USD prize pool. Additionally, you’ll gain exposure within the industry, potentially leading to new career opportunities and collaborations.
  • How can I increase my chances of being selected as the Guide of the Year?

    Focus on delivering exceptional experiences to travelers and encourage them to leave positive reviews on TourRadar. Engage actively with TourRadar’s platform and community, showcasing your passion and dedication to guiding.
  • Want to know where you rank?

    Visit your Guide profile to see your score, and check the Guide of the Year Leaderboard to see the top guides of the moment. If you’re not there yet, don’t worry—we frequently update it. With enough awesome reviews, you can climb the ranks and showcase your guide personal brand to millions!
  • When will the winner be announced?

    The Guide of the Year winner will be revealed at Adventure Together on the Road Greece in January 2025!

    Keep an eye on this site and our Instagram and TikTok community channels for updates and announcements.
  • What's the point of attribution for reviews?

    Reviews are attributed points based on the star rating given by customers:
    5 points to 5 stars
    4 points to 4 stars
    3 points to 3 stars
    0 points to 2 stars, 1 star, or 0 stars

    Additionally, 2 points are awarded if the customer uploads at least one photo with the review.