You’ve probably heard of this infamous country by now, but believe it or not, there was a time when I’d be traveling to Pakistan, and people wouldn’t know a thing about it. In a way, that’s still somewhat true. Over the last decade or so, Pakistan has dominated the headlines for something or another, but there’s more to this country than what you see in the news.
I’m one of the lucky ones. Despite my parent’s protests, I spent my twenties living and working in Pakistan as a journalist and used my time off for exploring. One of my greatest memories was traveling from Karachi to Taobat, the furthest point in Azad Kashmir, by road.
I still don’t have the words to describe the scenery in the region, and I wanted to stay there and never leave. My greatest joy would be to let the mountains eat me up and for my ghost to remain there, I’m told the country has places, more haunting, that I’ve yet to see.
Between the mid-1950s and 1970s, Pakistan was a favorite spot to visit on the notorious Hippie Trail — an overland journey exploring the cities, cultural and natural highlights of Europe and Asia encompassing marijuana, enlightenment, and a good time! But even in the 1990s, if you wanted to visit Pakistan’s north, you had to book a hotel well in advance.
Now, after a long hiatus, Pakistan is surfacing once again as a travel-worthy destination. Security has improved, and the country is going through a renaissance of sorts, which is mostly thanks to the Internet and social media and travelers from all over the world openly sharing their joy at visiting this South Asian country.
With influential globetrotters visiting regardless of mainstream thought, travel publications shining a light on the country’s cultural diversity and natural wonders, and the Pakistani government’s efforts to promote tourism, this forgotten place is welcoming visitors to its diverse cities and unspoiled northern regions once more. Here are 19 reasons to visit Pakistan – before the rest of the world does!
1. It’s the best time to visit Pakistan
Towards the end of last year, Condé Nast astounded many travelers all over the world when it crowned Pakistan as its number one destination for 2021: “this is a place of exquisite landscapes, where green spaces are overlooked by towering mountains,” they said. While there are still things to consider when traveling to the country, travel advisories have been softened, and after almost two decades, tourism is once again being promoted in Pakistan.
2. Pakistan is adventure’s best-kept secret
In June of 2018, CNN Travel published an article showcasing Pakistan as adventure’s best-kept secret. It sparked a storm in the country’s local media, and the story went viral; friends who were up north at the time told me that residents in the remotest of Pakistani villages were sharing it.
In the article, Jonny Bealby, the founder of Wild Frontiers, a company that has been operating tours in Pakistan from the USA and UK for 20 years, explains that he’s noticed a shift in attitudes and that the security situation has improved dramatically, making it possible for people to visit. Bealby also states that when you pair Pakistan’s cultural allure with its cuisine, incredible hiking and trekking, and epic mountain ranges, you get the perfect adventure travel destination.
3. Friendly and hospitable locals
Being hospitable is embedded in Pakistani culture; there’s no real concept of a formal invitation; you are simply welcome.
People call on one another at home without a prior meeting, shopkeepers will ask you to have chai with them while you go through endless blocks of fabric, and if you’re traveling to the country, you will be embraced with open arms. Almost everyone who visits comes back with reports of how friendly and helpful the locals are, and there are some incredible examples of this.
Hunza, a valley in the Gilgit-Baltistan region of Pakistan, crowned by the Hindu Kush and Karakoram mountain ranges, is leading the way for the country’s touristy renaissance. For the past few years now, this alpine valley has drawn people from all over the world, but in 2017, Hunza was pushed beyond its capacity with the volume of visitors when 1.72 million tourists made their way to the valley. As such, the hotels were bursting, so locals opened up their homes to travelers that needed a place to stay.
4. For mountain scenery beyond your wildest imagination
When the British Backpacker Society released its list of top 20 adventure destination for 2018, everyone was surprised to see Pakistan swipe the number one spot. Having visited themselves in 2016, they wrote a heartening post encouraging their followers in the thousands to book a trip to the country that very day!
They say that “Pakistan is one of the friendliest countries on earth, with mountain scenery that is beyond anyone’s wildest imagination. Head north to the astonishing peaks of the Karakoram along the unforgettable Karakoram Highway, probably the world’s greatest road trip. It is beautiful, exciting, and culturally interesting, and travelers are rewarded at the journey’s end-point with perhaps the most beautiful natural sight on earth, Hunza Valley.”
5. To discover Pakistan’s music culture
Pakistan has its own soundtrack, permeating all over. From the folksy hipster sounds of Coke Studio, rhythmic Qawwalis, and melodic rubab to house, rap, and rock. Adventure.com recently investigated Pakistan’s electronic music through DJs Omair Anjum and Mohammed ‘Mosh’ Shah, aka the Fake Shamans, who are trying to revive the nightlife scene from the 1990s with their open-air house raves.
Pakistan’s music is as rich as it is diverse, part of the country’s very fiber, and has always put it on the map. The late Nusrat Fateh Ali Khan did many collaborations with famous western artists such as Eddie Vedder and Peter Gabriel on the soundtrack of Martin Scorcese’s The Last Temptation of Christ. Khan was a Qawwal and sang devotional Islamic Sufi songs; his album Intoxicated Spirit won a Grammy Award for Best Traditional Folk Album.
You can catch the next wave of Pakistan’s talented musicians bringing their indie rock sounds to the basements of city coffee shops, in raps about the Balochistan province on music apps dedicated to promoting Pakistani music (for a taste of it check out The Sibbi Song), live performances in open spaces or small Qawali gatherings.
6. To meet the descendants of Alexander the Great – the last pagans of Pakistan
Deep in the Kalasha Valleys of Chitral in northern Pakistan, surrounded by the Hindu Kush peaks, you’ll find the Kalash people, an indigenous matriarchal-led tribe who claim to be the descendants of Alexander the Great. Among them are the last pagans of Pakistan.
The Kalash people have their own culture, language, and way of life. Every year at the end of May, visitors come to experience their Chilam Joshi Festival, which takes place across three valleys. It’s one of the highlights of the year. Everyone drinks, dances, and celebrates their deities.
7. To see the picture of Robert De Niro in Chitral’s best-known hotel
Years ago, Robert De Niro stayed at the famous Hindukush Heights hotel in Chitral, a northern region of Khyber Pakhtunkhwa, and he even left a message about his wonderful stay in the hotel’s guestbook. There’s off-the-beaten-track, and then there’s in the middle of nowhere, and when the owner of the hotel, Siraj Ul-Mulk, began building it on the side of a remote mountain, his friends thought him mad.
Ul-Mulk was right; people were wrong and, before long, were flocking to the hotel to experience Chitral’s alpine scenery. Hindukush Heights sits on a foothill overlooking the unspoiled landscape, and the view will make you feel like you’ve been given a sneak peek of heaven.
8. To experience a polo festival that’s out of this world
One highlight that has visitors venturing to Pakistan’s north is the Shandur Polo Festival, which is held every year in July at Shandur Top in the Ghizer district of Gilgit-Baltistan. In this highly charged tournament, teams from Chitral and Gilgit compete with each other. What makes this spectacle more beguiling is the backdrop of snowy mountains, flawless, sparkling lakes, alpine flowers, and blades of grass that never seem to end.
9. Food that will rival any cuisine
Like hospitality, food is part of Pakistan’s culture. I love eating in Italy and cooking Thai and Malaysian food all the time at home, but the taste of Pakistani food brings tears to my eyes. Fragrant and spicy, many local dishes carry a cultural heritage rooted in geography and the complex history of the country.
From all the times I’ve stopped off to eat karahi (a wok-based chicken stew of tomatoes and ginger) on my trips to the north and chapli kebabs (spiced meat patties) from Nowshera to steaming hot dum biryani on a Friday or the charred spices left clinging to my fingers after a late-night chicken tikka and ice-cold kulfi melting on my tongue, no cuisine on earth tastes as good. In Pakistan, even the simplest things are delicious; my mother-in-law’s plain yogurt, for example.
Unlike the rest of the world, the fruit is seasonal, so you can only eat what’s in season, and it’s so fresh. In Hunza, the land of apricots, food is cooked in apricot oil; if you ever go, make sure you eat the pancakes at Cafe De Hunza.
Along with using local produce, Pakistan’s dishes take on methods and flavors from different influences. Northern food is not as spicy and draws on Afghanistan (Kabuli pulao, for example), Lahori cuisine is more robust with traditional Punjabi elements (rich gravies made from dairy and butter), and Kashmir has its own style of cooking.
However, Karachi is probably one of the greatest food destinations on the planet. The metropolis is full of things to devour, from the exquisite BBQ and street food on the iconic Burns Road too early morning breakfasts at Boat Basin and drinking sweet chai and salty parathas at a makeshift cafe on the side of the road, any foodie worth their salt, will rejoice.
10. Because a woman who traveled to every country in the world put Pakistan in her top 5
In 2017, Cassie De Pecol set a record by becoming the first person to travel to all 196 countries on the planet. After her groundbreaking journey, Pecol shared her top ten countries, of which Pakistan was her fifth favorite, stating that it was one of her most educational and enriching experiences.
11. You can travel there as a solo female
Cassie De Pecol is not the only woman who has ventured on a solo journey through Pakistan. More recently, Rosie Gabrielle, a Canadian motorcyclist who quit her job a couple of years ago to embark on a dream solo ride around the world, has been documenting her travels in Pakistan on Instagram and sharing her experiences as a solo female traveler in the country. She shares that she has received numerous offers from families to stay with them and has been greeted with “countless smiles and cheers of joy as I pass people and they realize it’s a female riding.”
Marsha Jean is a 21-year-old who is currently hitchhiking and cycling her way across Pakistan. Like Gabrielle, as a solo female traveler, she has found that locals are happy to offer her a place to stay and help her out. Having fallen in love with the country, she plans to stay on longer than she intended. Eva zu Beck also garnered the interest of foreign and local media with her solo journey of Pakistan and even made a travel show highlighting the country’s crafts: Sindhi ajrak, glass bangles, and Kashi pottery. As females, all of them had a positive experience.
12. To discover Pakistan’s raw beauty
Hunza may be Pakistan’s golden ticket to pull in tourists from outside the country but travel in any direction up north to discover unyielding beauty. It’s hardly surprising when the country is home to some of the world’s defining mountain ranges and menacingly majestic peaks with glorious places like Fairy Meadows at their foothills.
Last year, National Geographic Traveler touted the high-altitude plains of Deosai National Park, Kaghan Valley (a region of myth and mystery), Attabad Lake, and Neelum Valley among some of the best places to “venture further afield and discover a lesser-known, wilder Pakistan.”
13. It’s not just for intrepid travelers
Last year I wrote an article for the Globe and Mail about how Pakistan’s north is no longer for seasoned climbers and intrepid travelers; there’s been a rise in recreational holiday-makers who want to explore the region. Pakistan’s breathtaking landscapes are remote and unspoiled but accessible, so even if you aren’t a hardcore adventurer, it’s easy to get there.
14. To drink the legendary local beer
The local beer from Murree Brewery is legendary, if only because the local laws actually forbid Muslims from drinking. Founded by the British in 1860, it’s Pakistan’s oldest and largest creator of alcoholic products. Murree also became the first brewery in the Muslim world to produce a 20-year-old malt whiskey, dubbed the “Rarest Malt Whiskey.”
15. Because going once is never enough
Almost all the influential globetrotters who have visited Pakistan plan to go back; some have already visited more than once. Many of them explained that they couldn’t get enough of the country.
For example, Beck went for the first time in April 2018, and two months later, she was back in the country and ended up extending her trip to the end of the year. Alex Reynolds, the blogger behind Lost With Purpose who backpacked through Pakistan, has already been three times and describes herself as addicted to the country.
16. So you can see it everyone else does
Early last year, I was talking to a friend after she had come back from her annual trip to Pakistan’s north, one which she has been doing for years. She lives in Lahore and frequently travels around the country and has noticed that it’s getting busier by day with foreign visitors.
There are more unofficial reports from other locals who say the same, the northern parts, especially Hunza are packed with tourists, and they have to book hotels months in advance. Official numbers mirror this; thanks to better security conditions, in 2017, tourism in Pakistan was up by 300 percent more than the previous year, of which only 30 percent was domestic.
17. For the cultural diversity
Encompassing four provinces, there’s so much cultural diversity in Pakistan. From one region to the next, there are differences in the food, art, traditions, and way of life. Either way, everything in this country ensnares each one of the senses, and it’s a fascinating experience discovering the different rituals and customs that come together to make Pakistan the melting pot that it is.
18. To explore mosques and forts
Natural wonders aside, in the larger cities and small towns found in the north, you can discover some glorious architecture in Pakistan. In the port city of Karachi, you’ll see remnants of colonial times with landmarks like Frere Hall and Empress Market or the abandoned Bristol Hotel.
Lahore has many splendid Mughal structures: the Lahore Fort, Badshahi Mosque, and Shalimar Gardens. Further up north, you can live like Baltistani royalty at the restored Khaplu Palace; this mid-19th-century imperial building is now a unique hotel experience. Or stay at Serena Shigar Fort, a heritage hotel that gives visitors an opportunity to explore the past while enjoying a bowl of homemade ice cream made with cherries from the gardens.
19. It’s never been easier to go
To promote tourism in the country, the Pakistani government has plans to relax its visa policy. Since early 2018, obtaining a leisure visa has gotten much easier for nationals of many countries. Citizens from China, Malaysia, Turkey, the United Arab Emirates, and the United Kingdom can now obtain a visa on arrival in Pakistan if they have an electronic travel authorization (ETA). In the future, ETAs will be rolled out to many countries in South America, the Middle East, and Asia.
A 30-day multiple entry visa on arrival is already granted to individuals of certain countries when they are traveling as part of a group from a designated tour operator. Twenty-four countries are eligible for a tour group visa, most of them in Europe, but this policy has also been extended to the USA, Canada, as well as Japan, Singapore, and South Korea.
20. Because there’s more to Pakistan than what you hear in the news
There are few countries in the world that can enrich your life in the way Pakistan can. Don’t take what the media says or my word for it; find out for yourself why people rave about this country.
If you’re feeling nervous but intrigued, you can look into a group tour and put yourself in the hands of experts who know this country well. From the Karakoram peaks to cities and towns that transport you to a different time and place, there’s so much more to Pakistan than what you see in the news, and the world is catching on.
