VIENNA / AGILITYPR.NEWS / June 27, 2022 / lastminute.com, the European travel-tech leader in dynamic holiday packages, and TourRadar, the Adventure Booking Platform that offers more than 50,000+ multi-day organized adventures across the globe, today announced a partnership that provides lastminute.com travelers access to book TourRadar's "Bike Holidays." The partnership was launched just in time for lastminute.com's sponsorship of Tour De France. Bike operators featured on the platform include Exodus Travels, Explore, Intrepid, and Discover France Adventures.

With this white-label partnership, lastminute.com's ancillary team increases its product offer range for bike tour lovers. Available in English, German, and Dutch, lastminute.com will include Bike Holidays from its homepage for its UK, Netherlands, and German websites through the culmination of Tour De France. At that time, lastminute.com will offer its customers the option to secure multi-day adventures on a broader level including safari, river cruises, food and culinary, hiking and trekking, and more.

"As official travel partners of the Tour de France, we were looking for the best provider to offer our customers great cycling holidays. After in-depth market research, we chose TourRadar's Adventure Booking Platform, a leader in this field providing a wide range of solutions at a global level" said Guk Kim, Chief Operating Officer at lastminute.com. "At lastminute.com, we aim to continuously extend and diversify the available travel options for our customers, especially including environmentally conscious vacations like bike tours. Our partnership with TourRadar is another step towards this direction".

lastminute.com has already launched its digital Tour De France campaign with the theme Tour Like a Pro which offers travelers tips and advice on how to best experience the race. This area will also feature some of TourRadar's best-selling Bike Holidays in France, Belgium, Switzerland, and Denmark, including Cycling from Bruges to Brussels and Cycle the Loire Valley.

"lastminute.com is a pioneer in holiday packaging and as they look to expand their offerings, we are delighted that they chose TourRadar for their organized adventures,"  said Travis Pittman, Co-Founder and CEO of TourRadar.

With TourRadar's Adventure Booking Platform, partners can easily integrate organized adventures directly on their website with their look and feel using API, whitelabel, and affiliate link solutions, with whitelabel and affiliate solutions having same-day delivery.

To check out the lastminute.com partnership, visit lastminute.tourradar.com (lastminute.tourradar.com)

For more information on TourRadar's Adventure Booking Platform solutions visit https://www.tourradar.com/partner-solutions.

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Founded in 2010, TourRadar was the first to transition multi-day tours to an online marketplace, making them the global leader in the industry today. www.tourradar.com

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Lisa Verbeck
Head of Communications
lisa.verbeck@tourradar.com
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