TourRadar’s Co-Founder & CEO, Travis Pittman, shares how a worldwide pandemic forces the multi-day touring industry to rethink its approach to reaching and appealing to customers. He’ll outline why Adventure Booking Platforms are the future and how they will play a pivotal role in connecting the ecosystem and accelerating the category to $1T+ over the next 5 years.

In a post-Covid world, managing clients' needs and expectations and changing restrictions and protocols is essential to any agency. In this new and versatile environment, what are the digital technologies to look into and develop? What possible niches, segments, and markets will be top targets for the coming years?

LGBTQ+ travellers make up a non-negligible part of the travel industry, offering significant economic opportunities for travel organisations so destinations and tourism businesses need to learn how to adequately meet LGBT+ travellers, whether single, couples, or families. In this panel, we’ll discuss how to successfully prepare for, reach and serve the LGBT+ market. We’ll provide valuable information and resources, as well as success stories and best practices.

Whether you’re a travel blogger yourself, work at a DMO, or are a tour operator - the influencer industry has changed shapes and forms since its inception and particularly with the rise of Social Media. In this workshop, Austrian travel photographer & storyteller Marion Payr will take you on a journey to better understand the state-of-the-art best practices in Influencer Marketing and relations, her top tips when working with influencers, and how to avoid the most common mistakes. She will share her personal experiences as a travel influencer as well as her experiences working with clients in her Social Media agency. This session will give you an updated overview and some How To’s, that you can directly apply in your marketing practice.

Sustainable tourism is pursuing the goal to balance the needs of the tourists with those of the destination, maintaining the economic and social advantages of tourism, and extenuating any negative impacts on the destination. Jon De Fries CEO of Hawaii Tourism Authority and Malcolm Roughead CEO of VisitScotland are sharing how to engage, educate and consult with stakeholders, set clear goals, and monitor and measure the impact and the results. They will highlight destinations' commitment to a responsible future of tourism - concepts, and ideas, but also challenges and obstacles on the way.

How can the travel industry be more inclusive and tourism marketing be more diverse? During this interactive session, award-winning and diversity travel consultant, Martinique Lewis, will present the Diversity Score Cards and talk about Unconscious Bias: what it is and what it looks like. Finally, she will share some strategies for market expansion toward BIPOC communities.

How to keep up with the constant updates in Google algorithms and stay on top? This session will run through the latest Google updates and will highlight, with concrete examples, ways to protect and prevent your website from its negative impacts. We will explore what metrics to look at and key aspects to avoid along the way.

In a post-covid world, professionals are demanding a more dynamic approach across the tourism industry, where change is not to only constant but also flexibility and innovative. How can we ensure market shares and customer retention? What are the digital tools that are speaking to your customer and your product? Join this workshop to get a grip on the best practices for the travel agents of the future!

Winners Announcement
By receiving early bird registration points or earning points throughout the two-day event, you have the chance to win an incredible prize! And now it’s time to discover who the lucky winners are…

Round Up & Final Words
Enjoy a recap of the highlights from Adventure Together from TourRadar’s Chief Commercial Officer, Brendan Roberts, as well as some closing remarks from Travis Pittman, TourRadar’s Co-Founder & CEO.